Springwise Newsletter

Details at :
http://www.springwise.com/weekly/2007-08-29.htm

Heineken's new brew for women

Food & beverage Heineken is about to soft launch a sparkling cider brew for femaleconsumers. Christened Charli, the beverage is being marketed to the 63% of women who, according to Heineken, don't like its main product.

Skinvertising: pace tattoos for runners
Marketing & advertising PaceTat's pacing guides present marketers with a unique canvas for conveying a message that literally sticks with the consumer until it’s washed off.

Digital billboards revive empty storefronts
Marketing & advertising Nobody likes to see vacant retail space. The folks at Motomedia have devised a way to help compensate for lost rent while brightening high streets: digital billboards tailor-made for empty storefronts.

Crowdfunding a cultural hub in Liverpool
Non-profit, social cause Latest project by a crowdfunding pioneer: get 25,000 people to pledge a donation of GBP 20 for a cultural hub in Liverpool, creating a platform for local talent.

Sightseeing on the run in NYC, DC and Chicago
Tourism & travel Who wants to suffer on the hotel treadmill when they could take a brisk run in the city and take in the sights? City Running Tours provides travellers with runs that combine exercise and sightseeing.

Pintsized interns man Tokyo hotel
Tourism & travel For a few weeks this summer, the Rihga Royal Hotel ran a program for guests aged 3–12, employing them for a day. Children picked one of five different types of work, with 72 different tasks to tackle.

Fractional ownership of second homes
Homes & housing Consumers who want the luxury of a second home at the beach or in the mountains, but don't have the money for the choicest properties, now have an appealing alternative: half ownership.

Finnish service offers quick loans by text message
Financial services Dutch consumers have a new way to take out loans: by SMS. They canborrow EUR 100, 200 or 300 for a term of 15 days, by texting Ferratumtheir name, date of birth, bank account and address.

Concierge goes to college in Syracuse
Lifehacks Forget the age-old tales of having to walk uphill both ways in the snow to get to class—college students at Syracuse University don't even have to coordinate their own grocery shopping or cleaning.