Thursday, August 30, 2007

Springwise Newsletter

Details at :
http://www.springwise.com/weekly/2007-08-29.htm

Heineken's new brew for women

Food & beverage Heineken is about to soft launch a sparkling cider brew for femaleconsumers. Christened Charli, the beverage is being marketed to the 63% of women who, according to Heineken, don't like its main product.

Skinvertising: pace tattoos for runners
Marketing & advertising PaceTat's pacing guides present marketers with a unique canvas for conveying a message that literally sticks with the consumer until it’s washed off.

Digital billboards revive empty storefronts
Marketing & advertising Nobody likes to see vacant retail space. The folks at Motomedia have devised a way to help compensate for lost rent while brightening high streets: digital billboards tailor-made for empty storefronts.

Crowdfunding a cultural hub in Liverpool
Non-profit, social cause Latest project by a crowdfunding pioneer: get 25,000 people to pledge a donation of GBP 20 for a cultural hub in Liverpool, creating a platform for local talent.

Sightseeing on the run in NYC, DC and Chicago
Tourism & travel Who wants to suffer on the hotel treadmill when they could take a brisk run in the city and take in the sights? City Running Tours provides travellers with runs that combine exercise and sightseeing.

Pintsized interns man Tokyo hotel
Tourism & travel For a few weeks this summer, the Rihga Royal Hotel ran a program for guests aged 3–12, employing them for a day. Children picked one of five different types of work, with 72 different tasks to tackle.

Fractional ownership of second homes
Homes & housing Consumers who want the luxury of a second home at the beach or in the mountains, but don't have the money for the choicest properties, now have an appealing alternative: half ownership.

Finnish service offers quick loans by text message
Financial services Dutch consumers have a new way to take out loans: by SMS. They canborrow EUR 100, 200 or 300 for a term of 15 days, by texting Ferratumtheir name, date of birth, bank account and address.

Concierge goes to college in Syracuse
Lifehacks Forget the age-old tales of having to walk uphill both ways in the snow to get to class—college students at Syracuse University don't even have to coordinate their own grocery shopping or cleaning.

Thursday, August 09, 2007

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Wednesday, August 08, 2007

Traffic Ranking

Traffic Ranking Websites
Global Rank : http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none
1 Yahoo
2 MSN
3 Google
4 Youtube
5 Window Live.com
6 MySpace
15 Blogger.com
19 Friendster
21 Ebay

About the Alexa Traffic Rankings

A listing of all sites on the Web, sorted by traffic...
Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. The process is relatively complex, but if you have a need to know, please read on.

What is Traffic Rank?
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

What are sites and Web hosts?

Traffic is computed for sites, which are typically defined at the domain level. For example, the Web hosts www.msn.com, carpoint.msn.com and slate.msn.com are all treated as part of the same site, because they all reside on the same domain, msn.com. An exception is blogs or personal home pages, which are treated separately if they can be automatically identified as such from the URLs in question. Also, sites which are found to be serving the "same" content are generally counted together as the same site.

What is Reach?

Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site's current reach with its values from three months ago.

What are Page Views?

Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The three-month change is determined by comparing a site's current page view numbers with those from three month ago.

How Are Traffic Trend Graphs Calculated?

The Trend graph shows you a three-day moving average of the site's daily traffic rank, charted over time. The daily traffic rank reflects the traffic to the site based on data for a single day. In contrast, the main traffic rank shown in the Alexa Toolbar and elsewhere in the service is calculated from three months of aggregate traffic data.

Daily traffic rankings will sometimes benefit sites with sporadically high traffic, while the three-month traffic ranking benefits sites with consistent traffic over time. Since we feel that consistent traffic is a better indication of a site's value, we've chosen to use the three-month traffic rank to represent the site's overall popularity. We use the daily traffic rank in the Trend graphs because it allows you to see short-term fluctuations in traffic much more clearly.
It is possible for a site's three-month traffic rank to be higher than any single daily rank shown in the Trend graph. On any given day there may be many sites that temporarily shoot up in the rankings. But if a site has consistent traffic performance, it may end up with the best ranking when the traffic data are aggregated into the three-month average. A good analogy is a four-day golf tournament: if a different player comes in first at each match, but you come in second at all four matches, you can end up winning the tournament.

How are Movers & Shakers Calculated?

The movers and shakers list is based on changes in average reach (numbers of users). For each site on the net, we compute the average weekly reach and compare it with the average reach during previous weeks. The more significant the change, the higher the site will be on the list. The percent change shown on the Movers & Shakers list is based on the change in reach. It is important to note that the traffic rankings shown on the Movers & Shakers page are weekly traffic rankings; they are not the same as the three-month average traffic rankings shown in the other Alexa services and are not the same as the reach numbers used to generate the list.

Some Important Disclaimers

The traffic data are based on the set of toolbars that use Alexa data, which may not be a representative sample of the global Internet population. Known biases include (but are likely not limited to) the following:

Our users are disproportionately likely to visit sites that are featured on alexa.com such as amazon.com and archive.org, and traffic to these sites may be overcounted.
The extent to which our sample may overcount or undercount users of the various browsers is unknown. Alexa's sample includes users of Internet Explorer, Firefox and Mozilla browsers. The AOL/Netscape and Opera browser is not supported, which means that sites operated by these companies may be undercounted.

The extent to which our sample may overcount or undercount users of various operating systems is unknown. Alexa sample includes toolbars built for Windows, Macintosh and Linux.
The rate of adoption of Alexa software in different parts of the world may vary widely due to advertising locality, language, and other geographic and cultural factors. For example, to some extent the prominence of Chinese sites among our top-ranked sites reflects known high rates of general Internet usage in China, but there may also be a disproportionate number of Chinese Alexa users.

In some cases traffic data may also be adversely affected by our "site" definitions. With tens of millions of hosts on the Internet, our automated procedures for determining which hosts are serving the "same" content may be incorrect and/or out-of-date. Similarly, the determinations of domains and home pages may not always be accurate. When these determinations change (as they do periodically), there may be sudden artificial changes in the Alexa traffic rankings for some sites as a consequence.

The Alexa Toolbar turns itself off on secure pages (https:). Sites with secure page views will be under-represented in the Alexa traffic data.

In addition to the biases above, the Alexa user base is only a sample of the Internet population, and sites with relatively low traffic will not be accurately ranked by Alexa due to the statistical limitations of the sample. Alexa's data come from a large sample of several million Alexa Toolbar users; however, this is not large enough to accurately determine the rankings of sites with fewer than roughly 1,000 total monthly visitors. Generally, Traffic Rankings of 100,000+ should be regarded as not reliable because the amount of data we receive is not statistically significant. Conversely, the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its Traffic Ranking becomes.

Monday, August 06, 2007

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Who Has Called Me?

I had two very strange same encounters that till now I still can’t figure it out and find them very weird.

These two encounters happened in year 2002 and the second encounter just happened a few months after the first one. Let me relate the incidents once again.

The first encounter had happened a year ago and I still find it freaky. At that time, I was still studying for my diploma. It was just a normal day for me until I received this call from my friend, Max.

This is how it started.In the early afternoon, my friend Max had called ‘me’ to ask me out together with another friend Dom and I agreed. But later on when they tried to call me to state the venue, I didn’t pick up. Shortly after that, ‘I’ called one of them back and suggested meeting them at Bugis instead of Orchard as they were there. So they have no problem with that and said that they would call me once they reached Bugis. Hence, everything was set.

Here comes the weird part. I think is around 2 to 3pm that I received Max’s call and he told me they had reached Bugis and asked me where I am. At first, I was shocked and was trying to figure what he was talking about. Then I just told him I was at home and was preparing to go to school and they were surprised. Anyway, I was told that they actually called the right number from their phonebook but the only thing is that my voice was a bit lower and not much difference in it. Thus, my friends never suspected anything. After telling me what has happened in the last few hours. I explained to them that all along I had been bathing and while I was bathing I couldn’t call them it was impossible. Although I saw the missed calls been displayed it was only until I had dressed up then I called them.

At that moment all of us just kept silence as we don’t know how to express ourselves and I felt goose bumps.

As for the second encounter, it was much similar to the first one and happened only 5 months later.

I could still remember that it was a Saturday evening and I was with my friend Geraldine swimming at my house. Both of my friends, Dom and Pauline called me up to go for a drink at the One Fullerton with the other friends as well. Geraldine and I were alright with it so I just told them that we would meet them there at around 9pm.

After swimming, Geraldine and I went for our dinner near my place which is around 7 plus. We were eating halfway through when Pauline called up and asked me where we were. So I jus told them we were still eating and told her that we might be late and told them to order their drinks first. Pauline was puzzled by the things I had said as she told me that Dom and her were at my house at that time. She said that I actually called her and asked if Dom could pick Geraldine and me up as I am not driving. Moreover, the name appeared in the handphone was mine and it was my voice. The moment I heard her saying that, I got a very strange feeling and I told her I didn’t make the call at all. The very last called that I made was the one that I told them where and what time to meet. Anyway, I just told them to go the cafe first and would catch up with them later.

Once we reached there, all of us were just discussing the both encounters again and couldn’t find any logical answer to it. We were all very stunned and felt scary.

Hospital Encounter

People says that hospitals are the most "unclean" places in the world. I can't disagree with that especially when I personally experience something weird. After my O'levels I was granted entry to a course in a polytechnic. I decided to take up a job during the 6 months period before I went to polytechnic. A job agency helped me to find a job in New Chxxxx Hospital (now known as Chxxxx General Hospital) material management department. I was to send all kinds of equipments to wards and OTs and offices, be it medical supply or office stationeries. The Lift At that time Chxxxx hospital was not officially open yet, only its ER and other ICUs are in operations.

One day, I made my round up to the SICU and pass supplies to the ward. I press for the lift and when it came, I pushed my trolley into it and entered it pressed the B2 button for my department. The door closed and suddenly it opened. Thinking that maybe there was someone outside, I peeped out but there was no one there. I pressed the Close button again.....and the same thing happens again!!!! This happened for four times... and this hair rising feeling got to me and I exited the lift. The door closed and it went down!! Geez, I though... maybe something is wrong with the lift sensors... I waited for another lift that did finally came AND bring me down to B2.........but a shock is awaiting me.....When the door opens at B2 and I push my trolley out of the lift, the lift on the left, which was the left that refused to take me, opens at the same time. What came out of it was totally shocked me. Out came two attendants with a metal coffin (those that hospital use to transfer the dead to the morgue..... did I told u that the morgue was in B2 as while?) and the family of the dead. The family was weeping and crying..... this really chills me to the bone. For the rest of the day I felt sick and morbid.Was something in the lift awaiting the arrival of the dead? That's why it did not allow me to go down together? .

The Ward After a month of two, my supervisor decided to send my group of friends and I to Old Toa Paxxx hospital ( Already closed ) at that time to retrieve what ever can be salvage from the old buildings there. The only two humans that were there are 2 security guards... a father and son.The first day we went there, I had this feeling... that the hospital was covered in a dark aura. The only lift there smells of disinfectant and death.... and it get stuck always in the middle of two storeys. Imagine the door opening and you are half way under ground and from the first floor...... most of the electricity was out or cut off too.

The place .. I guess like all abandon buildings looks spooky.One day, I and another guy was assigned to count the total number of metal bed frames left in the hospital. We decided to count from the main building first, from the top level down. It was around 5pm when we reach the 2nd storey. We open the ward door with our keys and walked in. It was a class C ward.... comprise mainly of different rooms by partitions with no doors in front of the partitions with a long corridor linking every room. We simply looked in and count the number of beds. I was doing the counting and my friend was doing the recording. " Seven beds", "Ok..." " 10 beds..." ," Ok.." then I came to the second last room I peeked in and i just continued to the last ward....."8 Beds" " Ok..... but oie..... the second last one you never count le.... how many beds huh?"Then It struck me by I never count the beds in that ward. I saw a room... fully furnished. There were mattresses and pillows on each bed with cases and all. Looks like a perfect ward in a hospital. And on the first bed right near the door, was this old man, dressed in hospital grown and sitting on the side of the bed and looking directly at me.........." 8 beds la F**k! Go liao la!! " I pulled my friend along and walked fast out of the ward, not daring to look to my left as I pass the particular room.

My friend thought I was lazy and whacked me on my back when I was out of the ward. I told him exactly what happened. He scolded me even more. He later told me that when a person were to see any "unclean" things.. lets not suppose to tell others or his bad luck will pass on to others...... To this day it still sends chills down my spine just to think about it.......

UFO spotted in Singapore???

This was the story that was splashed across the news on that fateful night of 22nd September 2001. 'UFO' sighted over Jurong West

Residents in Jurong West saw a strange object in the sky on Saturday night [Sep 22, 2001], describing it an unidentified flying object that hovered for as long as 15 minutes over some blocks of flats.

The UFO sparked excitement and speculation among the residents, some of whom called the Channel NewsAsia hotline.Resident Benjamin Lee captured the object on a video camera, but by the time the camera began rolling, it had moved some distance away. "They were shouting and said some flying saucer over the place so I just came out and saw the thing," he said. "They said, 'Take your view cam.' So I started taking down the picture. Then the saucer was just hovering over the top of the block, a very bright light. "At first I thought it was a chopper. Everybody was saying it's a helicopter but after looking at the lights -- the lights were running around the whole thing -- it looks much more like a saucer." Mr Lee said."I was in the kitchen when I saw the saucer. It was as wide as the flat window," added Joanne Lee. "I didn't believe it, so I used a toy telescope to look at it. It was very clear, like a plate, rounded, with blinker lights," another eyewitness, Mr Tan, said. "I saw it at 9.45 pm. I used a telescope. There were many lights on the bottom of the saucer. There were three windows. Fifteen minutes later, it flew off in another direction," Madam Yong added.

A spokesperson from mobile phone company StarHub thought it could be their lightship, which flew over the Bukit Timah expressway that night. StarHub said the two 1,000-watt lights on the lightship are so bright it could have been mistaken for a UFO. Residents in Bukit Timah apparently saw a similar object but concluded that it was the back of the lightship. Debunking the UFO mystery Naturally that a UFO could be spotted, much less broadcasted live on national radio brought the event to the attentions of the world media. Many websites carried the story. Here are just some of them.

http://ufoinfo.com/filer/2001/ff_0140.shtml
http://www.virtuallystrange.net/ufo/updates/2001/sep/m27-006.shtml
http://www.rense.com/general14/filers100201.htm

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